Lead response time dropped to under 90 seconds, 24/7. Inquiry-to-showing conversion improved in the first month.
Engagement map
From operating problem to measured outcome
3 weeks delivery · 5 tools in the implementation stack
Challenge
Webb & Associates was getting 200+ leads a month from Zillow, Realtor.com, and their website.
What we built
We built a lead pipeline connecting Zillow and portal webhooks to Follow Up Boss, with an immediate personalized text via Twilio that references the specific property the lead inquired about.
Result
Response time dropped to under 90 seconds regardless of when the lead arrives.
Recorded outcomes
Delivery timeline: 3 weeks. Metrics are shown in the same context as the published engagement.
Webb & Associates was getting 200+ leads a month from Zillow, Realtor.com, and their website. Agents were responsive during business hours, but a significant chunk of leads arrived evenings and weekends. A lead sitting for 6 hours was usually already talking to a competitor. The team lead estimated they were losing 30–40% of viable leads to slow response time.
We built a lead pipeline connecting Zillow and portal webhooks to Follow Up Boss, with an immediate personalized text via Twilio that references the specific property the lead inquired about. Three qualifying questions run automatically over the following 10 minutes. Based on answers, the lead is scored and routed to the right agent. Qualified leads with active timelines get a showing scheduler. Leads that don't respond enter a 7-day drip sequence with property matches.
Response time dropped to under 90 seconds regardless of when the lead arrives. Inquiry-to-booked-showing conversion improved noticeably in the first month. Several leads mentioned 'you were the first one to get back to me' when they showed up for appointments, which is exactly what the MIT data predicts when you respond in the first 5 minutes.
The implementation path shown here follows the actual engagement summary.
Implementation sequence
Lead arrives from Zillow
Realtor.com, or website contact form.
Within 60 seconds
personalized text references the specific property they inquired about.
Automation asks 3 qualifying questions over
the next 10 minutes: timeline, budget range, pre-approval status.
Answers scored
High-intent leads routed to the agent best matched by property area.
Agent notified with full lead context
source, property interest, qualification answers.
Automation sends showing time options pulled
from the agent's calendar. Lead picks a slot.
Showing confirmed
Lead receives a calendar invite and pre-showing info.
Non-responders enter a 7-day drip sequence
with relevant property matches based on their criteria.
Results like these start with a free call.
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