Challenge
A 6-advisor firm required every client meeting to be summarized in the CRM, decisions discussed, action items, disclosures mentioned. This was taking 30–45 minutes per advisor per meeting, mostly from memory after the fact. Results were inconsistent. Junior advisors were especially inconsistent, and compliance staff spent time chasing missing notes and correcting incomplete records. Everyone knew it was the right thing to do and nobody had enough time to do it well.