5.2% response rate on dormant contacts. 4 deals closed in 90 days from leads marked dead.
Engagement map
From operating problem to measured outcome
2 weeks delivery · 4 tools in the implementation stack
Challenge
The team had 340 leads tagged 'dead' in Follow Up Boss, people who'd inquired 6–18 months earlier, showed initial interest, then gone quiet after the third or fourth follow-up attempt.
What we built
We pulled the dormant leads and built a 3-touch re-engagement sequence.
Result
5.2% response rate, 18 leads re-entered active conversations.
Recorded outcomes
Delivery timeline: 2 weeks. Metrics are shown in the same context as the published engagement.
The team had 340 leads tagged 'dead' in Follow Up Boss, people who'd inquired 6–18 months earlier, showed initial interest, then gone quiet after the third or fourth follow-up attempt. Standard practice was to leave them alone. But these leads had already expressed interest in buying. They hadn't said no; they'd just gone quiet. That's different.
We pulled the dormant leads and built a 3-touch re-engagement sequence. The first message referenced what each lead was originally looking for (pulled from FUB's lead data) and paired it with a market update specific to that property type and price range. Two follow-up messages over 30 days with neighborhood stats and a no-pressure close. No manual writing, messages were personalized from their original criteria and current market data.
5.2% response rate, 18 leads re-entered active conversations. Four of those closed as transactions within 90 days. The entire campaign cost essentially nothing beyond setup time. The pipeline value recovered was more than 30x the project cost. The bigger lesson: a 'dead' tag in a CRM means 'stopped responding,' not 'stopped wanting to buy.'
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